At ICAST 2023, Rapala introduced its new CrushCity soft baits. Developed from America’s top professional bass anglers, anglers see how versatile and effective these baits are, they will be using them to crush other species on multiple bodies of water all over the country. With the introduction of five soft baits, Rapala aims to show […]
San Antonio, TX (July 20, 2023) – In 2006, the Association of Collegiate Anglers contested its first-ever Collegiate Bass Fishing Championship presented by Bass Pro Shops. Fast forward to now, and the ACA is preparing to host its 19th edition of college fishing’s longest-running National Championship event at the conclusion of this upcoming season. The […]
Kilgore, Texas – Evolution Fishing is pleased to announce QuikLatch, the all-new, patented QuikLatch single latch tackle tray opening system that will be the new standard for all Evolution Fishing trays. Along with this new latch system, Evolution Fishing is also expanding into 3 new tray styles in both 3600 and 3700 sizes. These new […]
ORLANDO, Fla – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win the Best of Category award for Freshwater Soft Bait at ICAST 2023. Going where no glide bait has ever gone, the all new scientifically built Berkley PowerBait Nessie allows anglers to fish a big profile glide bait […]
Kennesaw, Ga. — Yamaha Marine celebrates the 2023 boating season with the announcement of the “Ready to Repower” sales event. For a limited time, customers who purchase select eligible, new Yamaha four-stroke outboards in the 150-to-425 horsepower range have the opportunity to add dealer credit and Yamaha Extended Service (Y.E.S.) for more coverage with the […]
Minnetonka, Minnesota – VMC has developed a new secret weapon that will surely fool the smartest and most pressured bass. It’s called the Swingin’ Ned Rig Jig. This jig allows your bait to move independently from the jig head as it articulates at the joint where the hook connects to the jig head. This point […]
Minnetonka, Minnesota – As the brand that holds the world record for the most world records, Rapala understands more than any fishing lure brand what success looks like. And if you want to catch a world record fish, you have to think outside of the box. Because a world-record fish can be anywhere. That’s why, […]
Orlando, FL – Taking the crown for 2023 ICAST’s Best of Category for Rod and Reel Combo, the Abu Garcia Zata Casting Combo provides beginner and avid anglers alike a rod-and-reel setup that will perform and that they will thoroughly enjoy. Featuring a 24-ton graphite blank for optimal sensitivity and strength, this new rod-and-reel combo […]
Minnetonka, Minnesota – With the new Shad Rap® Elite, Rapala turns up the power, from a 10 to an 11, on its legendary Shad Rap fishing lure to deliver premium features that super fans of this highly effective and productive lure will appreciate. Introduced in the early 1980s, the Shad Rap went on to become […]
Georgia Southern University announced the establishment of the Yamaha Rightwaters Conservation Scholarship. Supported by an ongoing endowment from Yamaha Rightwaters, the scholarship awards $5K annually to a student who exhibits outstanding efforts and commitment to improve coastal sustainability. “The continued health and maintenance of our marine coastal environments is a key focus of Yamaha Rightwaters. […]