ORLANDO, Fla – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win the Best of Category award for Freshwater Soft Bait at ICAST 2023. Going where no glide bait has ever gone, the all new scientifically built Berkley PowerBait Nessie allows anglers to fish a big profile glide bait […]
Kennesaw, Ga. — Yamaha Marine celebrates the 2023 boating season with the announcement of the “Ready to Repower” sales event. For a limited time, customers who purchase select eligible, new Yamaha four-stroke outboards in the 150-to-425 horsepower range have the opportunity to add dealer credit and Yamaha Extended Service (Y.E.S.) for more coverage with the […]
Minnetonka, Minnesota – VMC has developed a new secret weapon that will surely fool the smartest and most pressured bass. It’s called the Swingin’ Ned Rig Jig. This jig allows your bait to move independently from the jig head as it articulates at the joint where the hook connects to the jig head. This point […]
Minnetonka, Minnesota – As the brand that holds the world record for the most world records, Rapala understands more than any fishing lure brand what success looks like. And if you want to catch a world record fish, you have to think outside of the box. Because a world-record fish can be anywhere. That’s why, […]
Orlando, FL – Taking the crown for 2023 ICAST’s Best of Category for Rod and Reel Combo, the Abu Garcia Zata Casting Combo provides beginner and avid anglers alike a rod-and-reel setup that will perform and that they will thoroughly enjoy. Featuring a 24-ton graphite blank for optimal sensitivity and strength, this new rod-and-reel combo […]
Minnetonka, Minnesota – With the new Shad Rap® Elite, Rapala turns up the power, from a 10 to an 11, on its legendary Shad Rap fishing lure to deliver premium features that super fans of this highly effective and productive lure will appreciate. Introduced in the early 1980s, the Shad Rap went on to become […]
Georgia Southern University announced the establishment of the Yamaha Rightwaters Conservation Scholarship. Supported by an ongoing endowment from Yamaha Rightwaters, the scholarship awards $5K annually to a student who exhibits outstanding efforts and commitment to improve coastal sustainability. “The continued health and maintenance of our marine coastal environments is a key focus of Yamaha Rightwaters. […]
Minnetonka, MN – Every bite matters. Every fish counts. If it’s not in the boat, it doesn’t count. Period. To maximize the number of fish in the boat, Rapala went to its roster of top bass pros to develop a premium suspending jerkbait. After countless prototypes and months of testing, Rapala is introducing the first […]
Gamakatsu Catfish Circle Weedless Bill Dance is a name that is synonymous with bass fishing, but one of his greatest passions is chasing down giant catfish. Bill teamed up with Gamakatsu to develop a weedless catfish hook that could be fished in the heaviest wood cover without getting snagged. Bill frequently targets trophy catfish in […]
Auburn, AL – The Logan Parks Fishing Foundation is excited to announce the inaugural High School/ College Chaos Tournament in Auburn, AL, taking place on November 12th, 2023. This tournament, run through the Fishing Chaos App and its software, will bring together high school and college anglers for a unique, competitive fishing experience on Lake […]