Cabela’s Introduces Everyday Value Campaign

Seven popular, proven Cabela’s-brand products selected for Lifetime Guarantee program

SIDNEY, NE– Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, today announced the launch of its new Everyday Value initiative, a campaign designed to drive product-quality awareness to, and generate competitive comparisons from, the company’s core customers.

The seven iconic Cabela’s-brand products have been chosen through an intensive process focusing on proven records of delivering the highest levels of quality and value. They will be featured in an advertising campaign to include TV, print and digital platforms highlighting the promise: Excellent Value. Lifetime Guarantee. Only at Cabela’s.

“Cabela’s takes immense pride in the excellent value and exceptional products we offer our customers,” said Scott Williams, Cabela’s president. “These products represent the most iconic Cabela’s products that are field-tested and field-proven to provide the best value and performance.”

The Cabela’s Lifetime Guarantee on these seven products is for the life of the products, and protects against defects in materials or construction, under normal wear and tear.

Cabela’s-brand products selected for the Everyday Value campaign include: Polar Cap Equalizer Cooler; West Wind Dome Tent; DepthMaster III Trolling Combo, RLS+ Fly-Fishing Combo; Advanced Anglers Tackle Bag; Rainy River Parka; and Ripcord Duffle.

More information about Cabela’s Everyday Value campaign can be found online at www.cabelas.com